ZASHADU, the British-Nigerian Luxury Brand You've Been Missing

Creative Director and Designer Zainab Ashadu birthed Zashadu with two things in mind: for the wearer to feel bold and confident; and the pieces themselves reflect the modern art all around us. With her diverse background encompassing art curatorship, architecture, and fashion styling - this brand is the perfect mosaic of all those elements.

Zainab Ashadu was inspired to develop her brand and discusses what pushed her in a recent interview.

"... I had an un-moveable desire to express something, through the medium of handbags, and that still remained even after I had completed two Bachelor degrees in English and Modern Drama Studies and Arabic Language, in London, United Kingdom, where I also grew up. I decided to listen, went back to school, this time to London College of Fashion, and enrolled on a course in Leather Accessories Design. I moved back to Lagos, shortly after and begun Zashadu in 2010."

Ashadu began her career as an actor in London, then later shifted into architecture exploring the spatial relationship between fluidity and geometry. Her interest in handbags sparked at a young age when she fell in love with her mother's clutch bag. She has since honed her craft at the London College of Fashion. Zainab currently lives and works in Lagos, Nigeria.

Working with local sustainably sourced leathers, farmed exotic skins, and rough-cut precious stones set in brass, all of their pieces are created in Lagos, Nigeria by local handcrafters and artisans utilizing traditional techniques passed down through generations by a community of local artisans.


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