SheaMoisture’s SheaVersity On The Yard Tour Is Bringing Textured Hair Education to HBCUs
SheaMoisture brought textured hair education to five historically Black colleges and universities during homecoming season, combining professional hair care guidance, interactive experiences, and product discovery.
The SheaVersity On The Yard tour, created in partnership with Walmart, visited Virginia State University, Jackson State University, North Carolina Central University, Clark Atlanta University, and North Carolina A&T State University between September and October 2026.
The tour offered hands-on learning through four educational tracks: Scalp Studies, Moisture 101, Art of Definition, and Science of Strength. Hairstylist and educator Justin Revenge joined hair care experts to offer demonstrations and personalized guidance, helping students better understand their hair needs and build effective routines.
Rather than focusing solely on products, the experience encouraged students to explore scalp health, moisture, curl definition, and hair strength.HBCUs are important spaces for Black identity, creativity, and community. By bringing the experience to campus during homecoming, SheaMoisture connected hair education with a cultural moment that celebrates personal style and collective pride.
The tour also featured a Shea Student Council of 25 ambassadors, special HBCU editions of the brand’s Yes, Andmagazine, and marketplaces highlighting local food and beverage entrepreneurs.
With Walmart serving as a retail partner, students could explore products and continue applying what they learned beyond the tour.
SheaVersity On The Yard expands a platform that debuted at the 2025 ESSENCE Festival of Culture, reflecting a broader approach to beauty marketing that puts education and community engagement alongside product discovery.
For SheaMoisture, the tour offered more than a campus activation. It created space for students to learn about textured hair care while celebrating the culture and communities that shape Black beauty.
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