Beyonce Launches New Hair Care Line 'Cecred'
Beyoncé just launched her new haircare brand, Cécred, to the excitement of her fanbase. The anticipation for the release has been building since mid-May when Beyoncé teased the new venture on her Instagram page.
In a series of images posted on her feed, Beyoncé hinted at the brand, showing herself styling her hair with unlabeled bottles on her vanity and a throwback photo of a young Beyoncé getting her hair braided. The final slide of the carousel post revealed a surprising fact about Beyoncé's first job as a hair sweeper in her mother's salon.
“The relationship we have with our hair is such a deeply personal journey. From spending my childhood in my mother’s salon to my father applying oil on my scalp to treat my psoriasis— these moments have been sacred to me,” Beyonce told US Weekly.
The product line features a Fermented Rice & Rose Protein Ritual, which is a two-step process, starting with a Fermented Rice & Rose Protein Powder that transforms into a water-activated hair fortifier; followed by a conditioning Silk Rinse to encourage softness, luster, and shine.
All hair types and textures deserve safe and effective products for optimal care. The focus of Cecred on scientific innovation and product performance prioritizes delivering what every hair type needs: luxurious conditioners, strengthening proteins, advanced science, and nourishing fermentation.
Rather than just adding cosmetic shine, this approach blends modern technology with time-honored traditions to create formulas that promote visible strength, length retention, moisture, and shine. Whether your hair is natural, styled, color-treated, or adorned with wigs and weaves, maintaining a healthy foundation is key for its overall health and beauty.
