top of page

Rihanna Steps Down As CEO of Fashion Brand Fenty

Rihanna, the multi-talented musician, fashion icon, and entrepreneur, has made headlines once again with her recent decision to step down as CEO of her popular fashion brand, Fenty.

rihanna fenty
Photo: Rihanna | Complex Mag

This shocking announcement has left fans and industry insiders wondering about the reasons behind the move and what lies ahead for the brand.

Rihanna's foray into the fashion industry began with the launch of her beauty line, Fenty Beauty, in 2017. The brand quickly made waves for its inclusive range of foundation shades, catering to a diverse range of skin tones. This groundbreaking move brought attention to the lack of diversity in the industry, prompting other brands to follow suit.

Building on the success of Fenty Beauty, Rihanna expanded her empire with a lingerie line, Savage X Fenty, in 2018. The brand gained popularity not only for its comfortable and inclusive offerings but also for its body-positive messaging and diverse cast of models. With Fenty, Rihanna aimed to create a high-fashion brand that reflected her own personal style and values.

rihanna fenty
Photo: Rihanna | Fox Business

However, it seems that the demands of running a global fashion brand have taken a toll on the Grammy award-winning singer. In a recent interview, Rihanna expressed her desire to step back from the day-to-day operations of Fenty and focus on other ventures, including her music career, being a new mom and philanthropic efforts.

This decision may come as a surprise to some, considering the immense success of Fenty and the critical acclaim it has received. The brand has been recognized for its innovative approach to fashion and its ability to resonate with diverse demographics. Rihanna's leadership and creative vision have undoubtedly played a significant role in the brand's success.