Jerry Lorenzo’s Fear of God Partners with the NBA and WNBA for Exclusive Fan Apparel Collection
Fear of God, the high-end streetwear brand led by designer Jerry Lorenzo, has officially announced a multiyear partnership with the NBA and WNBA, marking a significant step into the world of professional sports merchandise.
The brand debuted its first collection under this exciting collaboration, offering a sleek, elevated take on fan apparel. The release comes just ahead of a second drop, which will be available on the NBA’s online store starting November 27.
For Lorenzo, basketball has always been a key source of inspiration. As he shared in a WWD report, the sport’s emotional intensity and its cultural influence align closely with the core values of Fear of God.
"The game of basketball has always served as a well of inspiration for Fear of God," Lorenzo explained. "Sport shapes and informs the emotion, point of view and the very fabric of what we do and who we are as a brand." With a personal connection to the game, as a father to children involved in youth basketball, Lorenzo emphasized how this partnership holds special significance. "Having a son and twin daughters who all play youth travel and AAU basketball, this one truly hits home."
This collaboration promises to fill a gap in the market for high-end, aspirational fan merchandise that goes beyond typical team apparel. Fear of God’s goal is to create pieces that resonate with both die-hard fans and fashion enthusiasts, offering products that "transcend time," according to Lorenzo.
The first collection focuses on key teams from both leagues, including the NBA’s Boston Celtics, Chicago Bulls, Los Angeles Lakers, Miami Heat, and New York Knicks, alongside the WNBA’s Chicago Sky, Los Angeles Sparks, and New York Liberty.
The debut release showcases a collection of streetwear-inspired pieces that stay true to Fear of God’s signature style: oversized, laidback, and effortlessly cool. Expect to find cozy hooded sweatshirts, T-shirts, and sweatpants in muted shades like heather grey and black, all featuring bold, enlarged team logos. The design is minimalist yet impactful, merging sports culture with high-end street fashion.
Fear of God’s first NBA and WNBA collection is available for purchase today on the brand’s official website. A second round of releases will drop on November 27 via the NBA’s online store and Fanatics’s webstore, making it even easier for fans to snag pieces from the collection.
In addition to the online offerings, select Fear of God brick-and-mortar locations will stock the collection in the coming weeks. Prices for the pieces in the collection start at $70, making them accessible while still maintaining the premium quality and design that Fear of God is known for.
This partnership signals a fresh direction for both Fear of God and sports fashion, combining Jerry Lorenzo’s cutting-edge aesthetic with the passion and energy of basketball culture. Fans of both fashion and the game now have the chance to express their love for their teams in a way that feels both personal and stylish.
Whether you're cheering from the stands or making a statement on the streets, this collaboration offers something truly special for every basketball fan.
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